HammerScript Field Notes

HammerScript Field Notes

Every two weeks, one useful observation for your construction SaaS content and positioning. Sourced from the field. No filler.

He turned down the job because of the software

Sep 3, 2026

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2 min read

He turned down the job because of the software

Your product is now a line item in your customer's hiring problem. Nobody in the category has written a word about it.

Mike Brajkovich
Mike Brajkovich
The training for submittals is getting yelled at

Aug 20, 2026

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2 min read

The training for submittals is getting yelled at

Your buyer learned one of the highest-stakes tasks in the job by being corrected at volume. That's the reader nobody in the category writes for.

Mike Brajkovich
Mike Brajkovich
The house is already winning

Aug 8, 2026

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3 min read

The house is already winning

A painter's argument against a time-punch app, and what it says about which of your two readers actually decides.

Mike Brajkovich
Mike Brajkovich
"It's dated but it works well" is costing you the sale

Jul 23, 2026

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3 min read

"It's dated but it works well" is costing you the sale

Your real competitor isn't another platform. It's a $150 Bluebeam license and a spreadsheet.

Mike Brajkovich
Mike Brajkovich
The four words that get a contractor to try your AI

Jul 9, 2026

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3 min read

The four words that get a contractor to try your AI

Not "powerful." Not "accurate." Four words estimators and schedulers use on each other.

Mike Brajkovich
Mike Brajkovich
The one sentence that kills every AI feature pitch in construction

Jun 27, 2026

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3 min read

The one sentence that kills every AI feature pitch in construction

Estimators, schedulers, and PMs all say the same thing. Almost nobody's content reflects it.

Mike Brajkovich
Mike Brajkovich